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Hallie Pipas
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Outdoor Living Gallery
Project type
Experiential Retail Environment
Date
2018 - 2019
Location
FurnitureLand South, Jamestown NC
Designed and developed a 30,000+ sq ft Outdoor Living Gallery that transformed underutilized showroom space into one of the company’s highest-performing retail environments. Through architectural zoning, immersive merchandising, and lifestyle-driven storytelling, the gallery blended indoor comfort with outdoor living to create a highly experiential customer journey that elevated category visibility, strengthened vendor presentation, and drove significant sales and margin performance.
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